Why should you have a website for your business?

With so many different ways of marketing your business, why should you have a website for your business?

In this blog we are discussing some of the obvious benefits as well as some of the things you may not have thought about.

Hackers are why you should have a website for your business

We all know someone (maybe you) who has put a lot of time and effort into growing their following on social media only to be hacked and lose control of their accounts. It’s extremely rare to get that control back and who is to say it won’t happen again in the future?

Whilst many websites can also be hacked, one of the reasons we choose to create websites with Duda (See more reasons here) is that it is much more secure than many other website platforms. If you utilise your social media to drive traffic towards your website then your potential customers will be able to find you if your social media accounts are suddenly out of commission.

Credibility is why you should have a website for your business

With so many scammers in today’s digital world, many potential customers will not do business with someone if their business doesn’t have a website.

Having a website for your business adds a level of credibility that far surpasses that of social media, especially if there is a google business profile attached to it that has plenty of positive reviews.

Your website when written and designed well will establish you as an authority in your chosen field making you much more credible in the eyes of your target audience.

You should have a website for your business to save yourself time

How much time do you spend every week answering the same questions, qualifying leads, taking bookings, onboarding clients, or creating social media content?

Including frequently asked questions in a FAQ section, blogs repurposed for social media content, data collection, calendar bookings and so much more can be included on your website to minimise the time you spend completing these tasks.

If you can save just half an hour of your time a week, that equates to 26 hours in a year. If you multiply that by your hourly rate then that might just cover the cost of your website in a year! (If you don’t believe us, check out our pricing here [LINK TO PRICING ON WEBSITE PAGE])

You should have a website so you are open for business 24/7

Think about how many times you’ve thought about contacting a business outside of their working hours? When you are sitting down watching TV at night, can’t sleep in the middle of the night, or chatting with friends or family on the weekend and the idea to book a hair or beauty appointment suddenly occurs to you. Or you try calling a restaurant to make a reservation only to have the phone ring out because they are busy.

If your business only takes bookings or questions via phone, you miss out on those after-hours thoughts to call you. 

You’ll be amazed how many more bookings you’ll get when you make it easier to book in with you around the clock!

Data Collection is why you should have a website for your business

Websites make it easy to collect the data you need about your customers. Some of the data you may like or need to collect include:

• Contact details
• Product/Service interests
• Birth month (for birthday vouchers/gifts/messages)
• Relevant information to supply a product or service
• Customer behaviour and preferences
• Surveys
• Booking requirements
• How they found you
• Sales data
• So much more

All the data you collect through your website can be used to identify trends, improve the customer experience, market more effectively, understand your audience, and make informed decisions.

Increased or Passive income is why you should have a website for your business

Your website is working for you even when you aren’t. If you have a product or service that can be sold online then you could be making passive or almost passive income.

When people have the time to browse without anyone watching, they are much more likely to add additional items increasing the average total spend.

Selling online may also open you up to a national or even global customer base that might not have found your business without the website.

Branding is why you should have a website for your business

Every interaction your customers have with your brand should be strengthening your brand awareness and positively impacting the overall impression they have of your brand.

When a potential customer is viewing your website, they are likely to be much less distracted by other things than they are when scrolling on social media. This means they are more open to receiving your messaging and connecting with the information you are providing.

Add this to the credibility aspect and you can see how a website can have a huge impact on your brand.

To sum it up

Hopefully this highlighted for you that a website can be so much more than an online brochure. It has the ability to strengthen your brand, add to your credibility, allow you to collect important information, save you time, make you money, futureproof your business, and provide service to your customers 24 hours a day, 7 days a week.

If it’s time your business had a new website, we’d love to chat about the benefits that you could be receiving for your business.